# Integrated & Potential Playbooks

### Integrated (live) examples

<details>

<summary>Success Story: How DoubleUP Created a Value Flywheel</summary>

<figure><img src="/files/HZwOyV3qhwE1yRvYcX0R" alt=""><figcaption></figcaption></figure>

#### Overview

[DoubleUP](https://www.doubleup.fun/), a major casino platform on Sui, is one of our premier launch partners. By issuing their branded stablecoin, `$upUSD`, they have elevated their platform's user experience and revenue model.

#### Use Case

* Users can play games with `$upUSD`
* Users can stake upUSD in the ["Unihouse"](https://www.doubleup.fun/unihouse/gUPUSD) pool to become part of the house, sharing in the casino's profits.
* User can hold upUSD to join the [“Lossless Lottery“](https://www.doubleup.fun/lossless-lottery)

#### Impressive Results

* Total Minted: Over 1,000,000 `$upUSD` were minted in just the first 2 months.
* Additional Revenue: The platform has already earned $18,000 in real, passive income in 2 months and is projected to generate over $150,000 in additional annual cash flow for the DoubleUP team.

#### The Flywheel Effect

DoubleUP uses this extra revenue to fund the development of new games and host marketing campaigns or even use it to buyback $UP token, successfully attracting new users and further driving demand for $upUSD in a virtuous cycle.<br>

</details>

### Potential Playbooks

**GameFi — gameUSD**

* **Positioning**: in‑game medium of exchange; optionally launch **gameUSD staking pools** to unlock player benefits (e.g., **stake to play / stake to earn** cosmetics).
* **Value**: players can obtain items **without spending real cash**, while the project **earns baseline yield** to fund content and operations.

**Strategy Vault / Yield Aggregator — stratUSD**

* **Positioning**: the vault **accepts USDC deposits and mints stratUSD**; **on top of the baseline yield that StableLayer provides to the vault**, it executes **advanced strategies**.
* **Value**: unlocks **higher total APY** while preserving principal stability at the base layer.

**Perpetual DEX — PerpUSD**

* **Positioning**: PerpUSD as margin collateral; idle collateral earns baseline yield.
* **Value**: a **second revenue line** (beyond trading fees) to fund insurance pools or programmatic incentives.
* **Implementation**: expose **USDC → PerpUSD** mint within open/adjust‑margin flows.


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