Integrated & Potential Playbooks

Integrated (live) examples

Success Story: How DoubleUP Created a Value Flywheel

Overview

DoubleUP, a major casino platform on Sui, is one of our premier launch partners. By issuing their branded stablecoin, $upUSD, they have elevated their platform's user experience and revenue model.

Use Case

• Users can play games with $upUSD

• Users can stake upUSD in the "Unihouse" pool to become part of the house, sharing in the casino's profits.

• User can hold upUSD to join the “Lossless Lottery“

Impressive Results

• Total Minted: Over 1,000,000 $upUSD were minted in just the first 2 months.

• Additional Revenue: The platform has already earned $18,000 in real, passive income in 2 months and is projected to generate over $150,000 in additional annual cash flow for the DoubleUP team.

The Flywheel Effect

DoubleUP uses this extra revenue to fund the development of new games and host marketing campaigns or even use it to buyback $UP token, successfully attracting new users and further driving demand for $upUSD in a virtuous cycle.

Potential Playbooks

GameFi — gameUSD

• Positioning: in‑game medium of exchange; optionally launch gameUSD staking pools to unlock player benefits (e.g., stake to play / stake to earn cosmetics).

• Value: players can obtain items without spending real cash, while the project earns baseline yield to fund content and operations.

Strategy Vault / Yield Aggregator — stratUSD

• Positioning: the vault accepts USDC deposits and mints stratUSD; on top of the baseline yield that StableLayer provides to the vault, it executes advanced strategies.

• Value: unlocks higher total APY while preserving principal stability at the base layer.

Perpetual DEX — PerpUSD

• Positioning: PerpUSD as margin collateral; idle collateral earns baseline yield.

• Value: a second revenue line (beyond trading fees) to fund insurance pools or programmatic incentives.

• Implementation: expose USDC → PerpUSD mint within open/adjust‑margin flows.